Gender and Age Related Effects While Watching TV Advertisements: An EEG Study
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چکیده
منابع مشابه
Gender and Age Related Effects While Watching TV Advertisements: An EEG Study
The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of th...
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ژورنال
عنوان ژورنال: Computational Intelligence and Neuroscience
سال: 2016
ISSN: 1687-5265,1687-5273
DOI: 10.1155/2016/3795325